Social Network Marketing

Examples of best practices

Strategic planning

Management tools

  • Hootsuite
    Most popular social media management tool.
  • Grabinbox
    A free alternative to Hootsuite.
  • TweetDeck:
    Free tool for real-time tracking, organizing, and engagement of Twitter accounts.

Analysis

  • GoogleAnalytics
    See which marketing campaigns are paying off with detailed real-time reports. Engagement and conversion activity are included for any link you tag (even on email and banners) and can be segmented by channel. Offline campaigns that send users to your site can also be measured.
  • Facebook Insights
    Understand how people engage with your Facebook Page. View performance metrics, learn which posts have the most engagement, and view data about your audience.
  • TweetDeck
    Free tool for real-time tracking, organizing, and engagement of Twitter accounts.